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Educational Management
Identification of effective factors on students purchasing behavior as the users of computer games (the case: Elementary School Students in Ahvaz City)

Sara Mohammadi; Abdolhadi Darzianazizi; Akram Eydun

Volume 25, Issue 2 , March 2019, , Pages 131-152

https://doi.org/10.22055/edu.2018.21076.2409

Abstract
  One of the most important issues of marketing is consumer behavior. Obviously, children are not separate from this category. This study was conducted to determine the factors affecting the selection and behavior of computer games by the children. The statistical population of this research is elementary ...  Read More